I first heard of Caribou Coffee when I moved to Minneapolis last year (they don’t exist much beyond the MidWest). Although I don’t drink coffee, I quickly fell in love with their Earl Grey and with the company’s quirky personality. Then October came and gave me more reason to love them.
Amy’s Blend coffees were created to help with the medical bills when one of Caribou’s roastmasters, Amy Erickson, was diagnosed with breast cancer. Amy lost her battle in 1995, at the too-young age of 33, but Caribou has continued to honor her memory and fight for a cure by offering the coffees every October. They recently added an utterly delicious rooibos-blend tea, along with other merchandise. 10% of the sale prices go to Susan G. Komen for the Cure.
New this year is Amy’s Garden, an online tribute to breast cancer victims and survivors that will become a living tribute in Minneapolis and Chicago next spring. For every name entered online, a tulip bulb will be planted in these gardens. I love tulips and adore this idea, especially because tulips are perennials; they will continue to “come back to life” every spring for years to come, honoring the memory of those who can’t return to us and those who did.
(Side note: Caribou are to thank for preventing me missing the start of Breast Cancer Awareness Month this year. I went into the store in my current office building on September 30 to buy a tea, and saw the notice that Amy’s Blend was returning. Thank you, Caribou! Now bring back the Caramel Earl Grey Tea Latte Fusion, and I’m yours forever.)